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Getting Started

If You're Ready I'm Ready

There are some conditions I require before working with anyone. Think of this as a dating profile… and these are my non-negotiables.

you have goals

You know where you want to go but you just need some help getting there. Because if you have no idea where you’re going then you definitely don’t know if you’ve arrived.


If you don’t have clear goals, or you’re not prepared to work with me to define them, don’t waste your time or mine.

you have Passion

Building an online business and following is hard and it takes time. Passion helps get you through when you run into roadblocks and reason to keep you going.


If you have no passion you aren’t going to want to stick with your project.

you have A budget

This is an investment. A website isn’t just about design it is about how you plan to achieve your business goals. If you really want to knock one out of the park, you’re going to need to invest some cash. That’s just the way it is.


I don’t work for equity in your start-up and I don’t cut corners. Fortunately, you don’t need to re-mortgage your house but you are going to need to treat this as an investment and if you do everything I tell you, you’ll get a positive return.

you have An Audience

Or at least know who your target is and, if you don’t have one, be willing to build and define one. Making yourself known is the only way to generate new customers online; through blogging, podcasting, interviews, white papers, presentations, speaking, and education.


If you’re willing I’m able.

You Follow Through

Your follow through game must be impeccable! If I ask you to provide me with content, revisions, resources, homework, or your opinion I need it within the time requested. If you think this is something you can do then this will be a great relationship.

you Are Respectful

R-e-s-p-e-c-t. A non-negotiable. The moment the respect is no longer a factor I will terminate the partnership.

you have No Excuses

You only have 2 options: Make Progress or Make Excuses. Well, actually, if you want to work with me you only have 1 option. Awesome! Glad we’re on the same page.

Most of all...

you have Time

I need you to be 100% committed to this project because it is YOUR project and you have goals to achieve. Plus, I have a reactivation fee if communication stops after 2 weeks.


If you aren’t ready right now that is okay. When you are able to rearrange some things or when that pressing thing is over come back and see me. I’ll be here.

You may be saying

Why SoSerious!?

Because my friend, your future and the future of your business is serious business. I care about your project and treat your project like it is mine. I am protective of my own and do my absolute best. Everything I expect from me I expect from you.
If none of this scares you then in the profound words of Sofia Petrillo, Let’s Roll!